Tolon.
Campaign strategy built and run end to end, then handed to your team to own. For B2B professional services firms that want pipeline, not activity.
The problem
A head of growth builds a content calendar and launches a podcast. A fractional CMO hands over a strategy deck and a Slack goodbye. It all looks like progress. Meanwhile the pipeline sits exactly where it was. Generic AI didn’t fix this. It just taught the busywork to personalize itself.
Activity isn’t pipeline. It never was.
The thesis
A signal is a real change in the world that makes a buyer reachable: a new executive, a budget cycle opening, a trigger event, a sudden moment of attention. My systems watch for those signals and act on them: the right message, to the right account, at the one moment it can actually land.
Everyone else personalizes after the fact. I wait for the reason.
What you get
Every touch traces back to a signal, not a spray. You always know why a message went out, and to whom.
Strategy and execution are the same person: me. You’re not buying a deck and a junior team to figure it out.
I build the automations, the data, the AI. Then I train your team to run them. The system stays after I’m gone. The dependency doesn’t.
How
One system, built end to end.
Interactive lead magnetsNot a gated PDF. A custom, interactive campaign piece built for your audience — engineered to convert and to qualify while it engages.
Content & videoThought-leadership content and video that earns attention from the buyers you actually want — not vanity reach.
Marketing automationThe workflows, data, and integrations that move a lead from first signal to sales-ready without manual chasing.
Agentic workflowsAI agents that take the repetitive work — scoring, qualifying, routing — off your team’s plate and run it reliably.
Sales enablementI build the campaigns and nurture tracks that back your sales team — lead scoring, deal segmentation, and a tighter process so every deal is handled right.
KPI dashboardsOne clear view of what’s working: pipeline, sources, and spend tied to outcomes, not activity.
Who’s behind this
Most fractional CMOs are strategists who hand off to a team. I’m not. I run the implementation myself: the automations, the data, the AI, the campaigns. A strategy is only worth the system that executes it. When you hire me, you get me. And when I leave, your team gets a system they can run without me.
I’ve spent over a decade in marketing: on-site activations for brands like Don Julio and Smirnoff, marketing leadership across LA commercial real estate, and luxury sales with Douglas Elliman. Four years ago I started Tolon and have grown it across 20+ engagements.
I’ve sat at the table with founders, CEOs, and C-suite teams, and I know what actually moves their business. I’ve built on startup budgets and worked alongside billionaires. Different budgets, different rooms, one job.
I can read a room. Train a room. Build a room.
Based in Phoenix with my husband, two boys, and two dogs.
Start here
No deck. No pitch. We look at where your signals are leaking and what a signal-first system would catch. You’ll leave with something useful whether or not we work together.